RBC Investor Services
Value Proposition Icon System
About RBC Investor Services
Making the invisible visible. RBC Investor Services provides complex back-office financial services to institutional clients worldwide. I developed a visual system of 72 icons to translate distinct value propositions into clear, recognizable ideas for sales and presentation materials.
ROLE
Icon Designer
TIMELINE
2010
LOCATION
Toronto
challenge
Back-office financial services are invisible by nature: custody, fund administration, risk analytics. Sales teams presenting to sophisticated but non-technical clients needed abstract concepts to become immediately recognizable visual ideas.
process
Working directly with RBC's internal design team, I designed 72 icons each distilling a distinct back-office value proposition into a single coherent image. Every icon required finding the essential metaphor, the visual shorthand that makes an invisible process feel concrete and credible.
Outcome
RBC acquired global exclusive rights to the complete icon system for use across print and presentation materials worldwide, recognizing the icons as core sales infrastructure rather than decorative assets.