RBC Investor Services
Value Proposition Icon System
About RBC Investor Services
Making the invisible visible. Icon Set designed for RBC Investor Services. They provide complex back-office financial services to institutional clients worldwide. The challenge was to make abstract, technical value propositions that feel tangible in a sales context.
ROLE
Icon System Designer
TIMELINE
2010
LOCATION
Toronto
challenge
Back-office financial services are invisible by nature: custody, fund administration, risk analytics. Sales teams presenting to sophisticated but non-technical clients needed abstract concepts to become immediately recognizable visual ideas.
process
Working directly with RBC's internal design team, I designed 72 icons each distilling a distinct back-office value proposition into a single coherent image. Every icon required finding the essential metaphor, the visual shorthand that makes an invisible process feel concrete and credible.
Outcome
RBC acquired global exclusive rights to the complete icon system for use across print and presentation materials worldwide, recognizing the icons as core sales infrastructure rather than decorative assets.