Let's connect

ben@benweeks.ca

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Let's connect

ben@benweeks.ca

Email copied!

Let's connect

ben@benweeks.ca

Email copied!

Wealthsimple

Demystifying the human side of money

About Wealthsimple

Wealthsimple is a Canadian Fintech company. It started as a robo investor and expanded into other services. It's Magazine is for people who care about more than money. It facilitates conversations with geniuses and weirdos, helps with investing and taxes and shares stories to help everyone understand the big, strange world we live in.



ROLE

Editorial Art Director

TIMELINE

February 2022 – May 2022

LOCATION

Remote

challenge

The Challenge

The goals of the magazine's design was to elevate our high-quality content and make the stories the hero. We also wanted the Magazine to be a clean and calm environment to be in, a destination that seeks to demystify the scariness of money. Thirdly, we put extra emphasis on conversion from content consumer to client. Read Publication >

Portrait illustration by Richard Chance of the author looking at the viewer in a city.
Portrait illustration by Richard Chance of the author looking at the viewer in a city.
Portrait illustration by Richard Chance of the author looking at the viewer in a city.

process

Wealthsimple had a strong existing brand system. It was interesting to find an editorial visual voice that complimented and contrasted with the brand marketing communication.

Outcome

Tasks included things like: Facilitating the discovery of contributors, matching artist tone to subject, sharing directions with stakeholders, integrating feedback as appropriate, coordinating with our social team, and inspiring creative process while advising on negotiation and reputation management.


Visual Credits: Image 1: Illustrations by W.E.B Dubois, Wealthsimple/Buck, Wealthsimple/Ben Weeks, Paul Windle. Image 2: Wealthsimple/Ben Weeks (Quickstrike). Image 3: Ben Weeks using a design system created by Seunghee Yi. Design Director: Jacob Weinstein. Creative Director: Stina Sawdust.

Tasks included things like: Facilitating the discovery of contributors, matching artist tone to subject, sharing directions with stakeholders, integrating feedback as appropriate, coordinating with our social team, and inspiring creative process while advising on negotiation and reputation management.


Visual Credits: Image 1: Illustrations by W.E.B Dubois, Wealthsimple/Buck, Wealthsimple/Ben Weeks, Paul Windle. Image 2: Wealthsimple/Ben Weeks (Quickstrike). Image 3: Ben Weeks using a design system created by Seunghee Yi. Design Director: Jacob Weinstein. Creative Director: Stina Sawdust.
Four illustrations in context with wealthsimple magazine articles
Four illustrations in context with wealthsimple magazine articles
Four illustrations in context with wealthsimple magazine articles
Illustration showing a hand with scissors poised to cut a red carpet connected to a bank building with a russian flag.
Illustration showing a hand with scissors poised to cut a red carpet connected to a bank building with a russian flag.
Illustration showing a hand with scissors poised to cut a red carpet connected to a bank building with a russian flag.
Four portraits of Wealthsimple employees each nested in an arrangement of geometeric shapes on a grid with gradients using the same color system
Four portraits of Wealthsimple employees each nested in an arrangement of geometeric shapes on a grid with gradients using the same color system
Four portraits of Wealthsimple employees each nested in an arrangement of geometeric shapes on a grid with gradients using the same color system

Ben Weeks

Art direction, motion design, UX & illustration. Currently crafting experiences at Ben Weeks Studio.


How can I be guaranteed to be involved in
projects that are critical to our strategic future?

Would it be crazy to connect?

ben@benweeks.ca

Email copied!

© Ben Weeks 2024 All Rights REserved

Ben Weeks

Art direction, motion design, UX & illustration. Currently crafting experiences at Ben Weeks Studio.


How can I be guaranteed to be involved in projects that are critical to our strategic future?

Would it be crazy to connect?

ben@benweeks.ca

Email copied!

© Ben Weeks 2024 All Rights REserved

Ben Weeks

Art direction, motion design, UX & illustration. Currently crafting experiences at Ben Weeks Studio.


Let’s connect.

ben@benweeks.ca

Email copied!

© Ben Weeks 2024 All Rights REserved