Wealthsimple
Editorial Art Direction
About Wealthsimple
Demystifying The Human Side of Money. Wealthsimple is a Canadian FinTech company with 3 million clients and $84 Billion in assets under management. Wealthsimple Magazine is for people who care about more than money. It facilitates conversations with geniuses and weirdos, helps with investing, taxes and shares stories to help everyone understand the big, strange world we live in.
ROLE
Editorial Art Director
TIMELINE
February 2022 – May 2022
LOCATION
Remote
challenge
The Challenge
The goals of the magazine's design was to elevate our high-quality content and make the stories the hero. We also wanted the Magazine to be a clean and calm environment to be in, a destination that seeks to demystify the scariness of money. Thirdly, we put extra emphasis on conversion from content consumer to client. Read Publication >
process
The Process
Wealthsimple had a strong existing brand system. It was interesting to find an editorial visual voice that complimented and contrasted with the brand marketing communication. My tasks included things like: Facilitating the discovery of contributors, matching artist tone to subject, sharing directions with stakeholders, integrating feedback as appropriate, coordinating with our social team, and inspiring creative process while advising on negotiation and reputation management.
Outcome
