Wealthsimple
Demystifying The Human Side of Money
About Wealthsimple
Wealthsimple is a Canadian Fintech company. It started as a robo investor and expanded into other services. It's Magazine is for people who care about more than money. It facilitates conversations with geniuses and weirdos, helps with investing and taxes and shares stories to help everyone understand the big, strange world we live in.
ROLE
Editorial Art Director
TIMELINE
February 2022 – May 2022
LOCATION
Remote
challenge
The Challenge
The goals of the magazine's design was to elevate our high-quality content and make the stories the hero. We also wanted the Magazine to be a clean and calm environment to be in, a destination that seeks to demystify the scariness of money. Thirdly, we put extra emphasis on conversion from content consumer to client. Read Publication >
process
Wealthsimple had a strong existing brand system. It was interesting to find an editorial visual voice that complimented and contrasted with the brand marketing communication.
Outcome
