Saas MVP

Product Design Showing Screen of an ipad with navigation
Product Design Showing Screen of an ipad with navigation
Product Design Showing Screen of an ipad with navigation

0→1 Founding Designer

About Flint Learning Systems

From business ambition to a usable MVP
This MVP was built to achieve a mission of measuring the business impact of employee training for enterprise clients. (acquired by Flint Learning Systems)

ROLE

Product Designer

TIMELINE

Nov 2022 - April 2023

LOCATION

Remote

View of an ipad with a software application showing large block menu items of leadership content themes
View of an ipad with a software application showing large block menu items of leadership content themes
View of an ipad with a software application showing large block menu items of leadership content themes

challenge

Ambiguity, vision, and the need for clarity
The product owner had a strong vision—help Fortune 500 companies prove the business impact of training—but no product yet. My challenge as founding designer was to turn early business requirements into user stories, prototypes, and ultimately a clear MVP. I needed to transform ambiguous “what it should do” ideas into tangible “how users experience it” flows, while building a foundation that could scale. (Shown: administrator view of the content library.)

animation of product motion design
animation of product motion design
animation of product motion design

process

From user stories to systems
I worked closely with product owners to translate early business requirements into clear user stories and prototypes. Through rapid, iterative design I shaped those goals into a cohesive visual system—prioritizing user experience while ensuring the MVP delivered its most critical functionality. (Some content details have been redacted to respect confidentiality.)

After the engagement, I also created a motion mockup to demonstrate how navigation and hierarchy could be expressed through UX motion. While not part of the original scope or deliverables, it illustrates my approach to making complex interactions feel clear and intuitive.

Content library: navigation and hierarchy designed for clarity and growth.
Content library: navigation and hierarchy designed for clarity and growth.
Content library: navigation and hierarchy designed for clarity and growth.

Outcome

Design craft enabling business traction
I delivered the MVP design that realized the CEO’s product vision, creating the navigation, administrator backend, and content library. My work included establishing a lean design system, designing intuitive tagging and content organization, shaping navigation and hierarchy for clarity, applying editorial art direction, curating distinctive illustration assets, and structuring Figma files for smooth developer handoff.

These design decisions enabled the MVP to generate pre-launch revenue and support enterprise adoption. They also unlocked core business features: A/B testing to prove training impact, LMS/LXP integration for scale, and personalized learning powered by questionnaires and machine learning.

This project shows how I thrive in 0→1 contexts—turning vision into a usable product, and design systems into measurable business outcomes.

Design craft enabling business traction
I delivered the MVP design that realized the CEO’s product vision, creating the navigation, administrator backend, and content library. My work included establishing a lean design system, designing intuitive tagging and content organization, shaping navigation and hierarchy for clarity, applying editorial art direction, curating distinctive illustration assets, and structuring Figma files for smooth developer handoff.

These design decisions enabled the MVP to generate pre-launch revenue and support enterprise adoption. They also unlocked core business features: A/B testing to prove training impact, LMS/LXP integration for scale, and personalized learning powered by questionnaires and machine learning.

This project shows how I thrive in 0→1 contexts—turning vision into a usable product, and design systems into measurable business outcomes.

Activity Page Layout - Administrator backend: content tagging and organization for scalable deployment.
Activity Page Layout - Administrator backend: content tagging and organization for scalable deployment.
Activity Page Layout - Administrator backend: content tagging and organization for scalable deployment.
Survey Opening Welcome Image Example with Illustration of a woman watering a flower in an abstract style
Survey Opening Welcome Image Example with Illustration of a woman watering a flower in an abstract style
Survey Opening Welcome Image Example with Illustration of a woman watering a flower in an abstract style
Image Sequence of User Survey
Image Sequence of User Survey
Image Sequence of User Survey

© Ben Weeks 2005–2025, All Rights REserved.

Ben Weeks


Toronto EST. 2005

tel. 416-845-8696

© Ben Weeks 2005–2025, All Rights REserved.

© Ben Weeks 2005–2025,
All Rights REserved