Fashion Market
3D AR Mockup to Make E-Commerce Premium
About Fashion Market
A Fashion E-Commerce mobile site concept showing a user selecting a diamond ring and sizing it onto their hand using augmented reality. "Motion is key to making products feel premium, easy to use, and delightful." – Dropbox.
ROLE
In-Product Motion Lead
TIMELINE
2021
LOCATION
Remote
challenge
The challenge was to use Cinema 4d, Octane and Principal to create a compelling motion design mockup of the site. If a digital agency is pitching six and seven figure projects, a high fidelity walkthrough can be a powerful sales tool. (Design and Design system supplied by Mauricio Tonon.)
process
Looking at diamond rings in real life, I noticed they have a rainbow light effect. Even without special lighting, they are glittering / refracting light so you can see colors. My render didn’t look like that–it looked more like glass than diamond. It took awhile to find the correct material settings to ensure light was refracting correctly. (One setting was: Index of refraction @ 2.417) I also found a render farm which saved 5 days of render time for $200 and adjusted the 3d model which had an error.
Outcome
