Fashion Market
Product Motion Graphics Design
About Fashion Market
A pitch for a Fashion E-Commerce mobile site concept showing an augmented reality user flow for selecting a diamond ring and sizing it onto your hand. "Motion is key to making products feel premium, easy to use, and delightful." – Dropbox.
ROLE
In-Product Motion Lead
TIMELINE
2021
LOCATION
Remote
challenge
The challenge was to use Cinema 4d, Octane and Principal to create a compelling motion design mockup of the site. A high fidelity walkthrough can be a powerful way to show a product. (Site Design and Design system by Mauricio Tonon.)
process
Looking at diamond rings in real life, I noticed they have a rainbow light effect. Even without special lighting, diamonds glitter refracting light so you can see colours. My render didn't achieve that at first. It looked more like glass than diamond. So I found the correct material settings to ensure light was refracting correctly. (One setting was: Index of refraction @ 2.417) I also found a remote render farm which saved 5 days of render time for $200.
Outcome
