Let's connect

ben@benweeks.ca

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Let's connect

ben@benweeks.ca

Email copied!

Let's connect

ben@benweeks.ca

Email copied!

Molson

Product Innovation Concept

About Molson

Zero Alcohol Drink Concept. Molson found that big beer brands are losing popularity with GenZ and wanted new products without alcohol. I built some energy drink concepts targeting gamers but later found another team was pitching that already. Our team needed to change direction and became interested in Zero-proof cocktails instead.

ROLE

Strategist, Designer, Art Director

TIMELINE

2019

LOCATION

Toronto

challenge

How do we bring closeness back in connection for a generation who are isolated by technology? Loneliness can really get you down. Binging is gross. Going out is scary.

process

The only way to conquer fear is to face it. There's status in self-restraint. Health drinks are trending. Courage does not live in liquid. How might we hang out over hangover-free cocktails?

Outcome

"Courage does not live in liquid" was from the brand manifesto I wrote that was well received. See me talk through the strategy deck -> We created 3 flavors for different moods and got positive feedback from the executive panel. 'Let's bring kombucha to the night. TONA: To our night's ambition.'

"Courage does not live in liquid" was from the brand manifesto I wrote that was well received. See me talk through the strategy deck -> We created 3 flavors for different moods and got positive feedback from the executive panel. 'Let's bring kombucha to the night. TONA: To our night's ambition.'

Ben Weeks

Art direction, motion design, UX & illustration. Currently crafting experiences at Ben Weeks Studio.


How can I be guaranteed to be involved in
projects that are critical to our strategic future?

ben@benweeks.ca

Email copied!

© Ben Weeks 2024 All Rights REserved

Ben Weeks

Art direction, motion design, UX & illustration. Currently crafting experiences at Ben Weeks Studio.


How can I be guaranteed to be involved in projects that are critical to our strategic future?

ben@benweeks.ca

Email copied!

© Ben Weeks 2024 All Rights REserved

Ben Weeks

illustration, lettering, art direction, motion


Let’s connect.

ben@benweeks.ca

Email copied!

© Ben Weeks 2024 All Rights REserved