Canada Goose
Motion Design
About Canada Goose
Canada Goose asked me to animate titles for this influencer CSR campaign Keeping the Planet Cold. What interested me about this challenge?
Exploring the iPad Pro's new drawing and motion tools.
Designing a workflow for draw-in title lettering.
Building motion tests to find the best fit for production.
ROLE
Motion Designer, Illustrator
TIMELINE
Jan–Feb 2023
LOCATION
Remote
challenge
Challenge: The images shown are examples of my past work selected by the client for the treatment. We thought creating custom lettering would be our main challenge. But the client had us adapt an existing brush script to animate instead for time and budget reasons. I also created letter variations so each letter would be unique on each title card.
process
Process Once the art director approved the placement and letter form alternates, I animated the draw-ins in After Effects with my team. For animation we used the path tool to draw curves along the letterforms. (That curve was linked to a mask that reveals the lettering.) With the help of a freelance friend based in Brooklyn NY (Jeremy Leung) we were able to finish a lot of content in a fairly tight timeline.
Outcome
