Client: Microsoft, Xbox 360. Agency: MacLaren MRM Canada / online division. People entered this online contest to win gaming prizes, pass along some CRM data and uncover a pixel hiding the artwork. After several weeks thousands of entrants revealed the artwork. Credits, CD: Mike Halminen. AD: Petar Stoilov. Writer: Steve Castellano. Thanks: Drew Matthews. PM: Karyn Marshall.
Ben Weeks for Xbox 360 Agency: MacLaren MRM